PR & Influencer Manager Job at ColourPop, Sherman Oaks, CA

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  • ColourPop
  • Sherman Oaks, CA

Job Description

ColourPop is looking for a PR& Influencer Manager to join our team.  This position will be hybrid in our Sherman Oaks satellite office 3 days per week.  Travel to NY as needed and to our Oxnard HQ in Ventura County approximately 1-2x per quarter.  

Key Responsibilities
  • Maximize brand visibility through digital and print publications, partnering with the Director of Influencer and PR.
  • Manage the PR strategy with the Director to support key marketing launches and pillar initiatives; execute on the strategy to ensure the success of each activation.
  • Develop and craft press communications for key launches and pillar initiatives.
  • Handle outreach and pitching activities for launches.
  • Draft responses on behalf of the brand and its leadership for key press opportunities and interviews.
  • Secure media opportunities and press coverage for launches and brand moments to enhance awareness and earned media value (EMV).
  • Lead celebrity seeding and secure organic celebrity placements.
  • Partner with the Director to plan and execute PR events.
  • Consolidate and report on KPIs for PR activations; develop best practices to drive the success of future PR efforts.
  • Distribute press releases, products, and follow-ups to ensure media placement.
  • Oversee press mailings and PR presentations for major launches and events.
  • Act as the voice of SEED Beauty by leading desk-side meetings; leverage cross-functional partners, such as chemists, to maximize desk-side effectiveness.
  • Support brand awareness initiatives such as award shows, pop-ups, events, Fashion Week, and more.
  • Track media coverage in Cision and assist in PR reporting.
  • Support the influencer team by sourcing, onboarding, and nurturing relationships within the influencer community.
  • Manage relationships with celebrity makeup artists (MUA) influencers and the celebrity MUA collective.
Job Requirements
  • Minimum of 4 years of public relations experience.
  • Both agency and in-house experience are preferred.
  • Must have current experience pitching
  • Experience in beauty or fashion industries preferred.
  • Bachelor’s degree required.
  • Existing relationships with editors and influencers
  • This role will have a hybrid schedule (3 days a week in our Sherman Oaks office)

The annual salary range for this position is $80k-100k DOE. ColourPop also offers a competitive benefits package including paid vacation time, health benefits, 401k + 100% match, paid holidays, pet insurance and more.

Job Tags

Holiday work, Full time, 3 days per week,

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